The coal city of Enugu is set to buzz with excitement as the 2025 Bet9ja Southeast Badminton Championship officially serves off at the indoor sports hall of the Nnamdi Azikiwe Stadium.
Powered by the Bet9ja Foundation, the annual regional tournament will unite players from the five eastern states for three days of thrilling competition, running from Thursday, November 20 to Saturday, November 22.
Now in its third consecutive year since debuting in 2022, the championship has grown into a vital platform for talent discovery and sports development in the Southeast. This year’s edition features senior men’s and women’s categories, alongside a veterans’ class, further broadening its reach and competitiveness.
At the opening ceremony, Adaobi Cuomo, Vice Chairman of the Bet9ja Foundation, reaffirmed the organisation’s commitment to grassroots sports.
“We are committed to this as it is part of our cardinal programmes,” she said. “The Bet9ja Foundation is dedicated to improving the lives of Nigerians through initiatives that address the unique needs of diverse communities. Sports development is a core pillar of our mission.”
She noted that the championship is one of many projects undertaken by the Foundation to expand access to healthcare, support education, drive community development, and empower young people.
Adding to this, Yetunde Osunnuga, Bet9ja’s Agents Liaison Officer, highlighted the Foundation’s national impact.
“At the moment, the Foundation has 160 projects across more than 31 states, impacting 150 communities with an investment exceeding ₦587 million,” she disclosed.
The championship has already produced remarkable success stories. Among them is Jeremiah Chigozie, a physically challenged athlete who honed his skills at the second edition of the tournament. His journey culminated in a historic appearance at the Paris 2024 Paralympics, where he defeated Germany’s Marcel Adam in straight sets (21–12, 21–15) — becoming the first Nigerian male badminton player to compete at the global event.
Chigozie returns for this fourth edition, joining a lineup of stars to watch. Also back are women’s singles champions from previous editions — Anambra’s Jovita Anakwe and Queen Chibuzor, now representing Abia State — both competing with renewed determination.
With its growing influence, the Bet9ja Foundation continues to strengthen its footprint in sports development. The Southeast Badminton Championship stands as a beacon of opportunity and excellence, inspiring athletes and communities across the region.